Scents reignite memories. They bring long-gone feelings back to life and are effortless storytellers. Magna Pars, l’ Hotel à Parfum, built on the foundations of an old perfume factory, knows this well enough to make scent the official guide through a journey of discovery into its charming past filled with beauty, heritage, passion and Italian excellence.
Opened in 2013, Magna Pars is the first “hotel à parfum” in the world. Located in the buzzing Tortona design district in Milan, the family-owned property is a quiet hidden gem of only 39 elegant suites, all facing the peaceful inner garden where fragrant trees and bushes grow year round. Fragrance infuses everything from your room to the cocktails at this one-of-a-kind hotel.
A penchant for beauty and thorough attention to detail have always been distinctive Martone family traits, providing the keys to success as perfume makers and luxury innkeepers.